Learn How Your Website Speed Affect and Hurt Your Sales
Congratulations for having a website or web presence for your business because you finally embraced digital technology! Surely, you had a booming sales when you first launched your website and your customers truly loved its interesting and informative contents, eye-catching background, awesome infographics, and good quality web design. Suddenly, the excitement and hopes are shifting to doubt and countless questions when you are starting to notice a downhill on your sales, and it makes you think that there’s something wrong with your marketing strategies or your website. Don’t jump into conclusions and redo your entire website right away because your website might still be good but the data is running slow due to a larger audience. If the problem is indeed your web speed, then you may consider consulting an IT professional to give you an expert advice about him best server or web host you’ll need.
Consumers today know what they want, and the most hate when it comes to eCommerce or any business is waiting as what can be observed by abandoned shopping carts due to poor web speed according to studies. A lot of business owners think that their landing page is the what makes the first good impression they make on a customer, but it is actually the website’s load time. You are on the right foot is your website loads quickly because it only denotes that you are professional, efficient, and reliable. Poor customer satisfaction is the result of having a slow loading website, making your customer disappointed and frustrated, so more likely they won’t bother to return on your website if that is the case. Never mess with your first impression because you don’t want to blow up your opportunity management, so ensure you are not doing the same mistakes. Always remember that customers consider online searching and business transactions as a necessity and not a luxury, so you don’t want to waste their time by waiting for your page to load, that’s why a study shows that websites that take more than three seconds to load are usually the ones that are mostly abandoned. It doesn’t even matter if a customer just arrived on your site or is proceeding to check out because if your website begins to run slowly, most just quit trying and leave.
Major search engines like Google and Yahoo are not big fans of slow websites, and it can even harm your search engine ranking. As they say, reality bites, and you have to adapt to customer needs and wants. Focus on customer satisfaction and be attentive to their needs by having a fast website.